When you shop with us or use our services, you trust us with your data and we are committed to protecting your privacy and maintaining your trust and confidence. We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1988 and the General Data Protection Regulation ‘GDPR’).
Lawful basis for processing personal data information
Information about you will only be collected on a lawful basis in the form of a ‘contract’ in order to process your purchaseand to provide you with the best possible service. It is necessary for us to collect and process your personal data in order to fulfil our contractual obligations to you and this happens because you, as our customer, have indicated your intention to purchase one or more of our products.
The information we collect
We collect personal information about you when you use our online services via our website or if you communicate with us directly by phone or email. This includes:
Personal details such as your name and address
Contact information such as your email address and phone number and the phone numberthat you call/send messages to or the phone number that you receive calls/messages from
Transaction information such as the product(s) you purchased, the price, your method of payment and your payment details and the processing dates
Your account information such as dates of payments owed and received, or any other information related to your account when you register on our website
The situations when you would provide information to us include when you:
Request a quote, order or purchase products from us
Register or use our online services via our website
Request communications from us in respect of any other query relating to a quote or purchase via phone or email
How we use your information
We use your personal information to process your orders and payments or to give you a refund
We will not store financial / credit card information
We will never collect sensitive information about you without your explicit consent
The information we hold will be secure and have all reasonable means in place to keep it safe
The information we hold will be accurate and up to date
You can check the information that we hold about you by emailing us and if you find any inaccuracies we will delete it or correct it promptly
Where there is a Legitimate Interest
As a Company we are often required to process your personal data in order to carry out certain tasks relating to our business activities. In such cases, processing of personal data can be justified on grounds of legitimate interest:
To provide customer support and to respond to, and communicate with you about your requests
To contact you if we need to obtain or provide additional information
To send communications to you about your orders, purchases or accounts and invoice you where appropriate
Personalise and Improve our Service
We may use technology to track the patterns of behaviour of visitors to our site. This can include using a “cookie” which would be stored on your browser. You can usually modify your browser to prevent this happening if you wish. The information collected in this way can be used to identify you unless you modify your browser settings. We use “cookies” only to:
Help us understand more about you as a customer
Improve the content and appearance of the website and to make sure that the content is presented in the most effective manner for you
Operate, evaluate and improve our business and analysis for the improvement of our existing products and the development of new products
Determine the effectiveness of our sales and advertising
Our Service Providers
We work with partners for consulting, accounting, shipment and courier suppliers, insurers and agencies that will often need to be supplied with some of your personal information in order for us to meet our contractual obligations to you and also some of our own legal requirements. We only share information that helps them provide their services to us or to help them provide their services to you.
We will use your information to comply if required to by law, under any code of practice by which we are bound or we are asked to do so by a public or regulatory authority such as the Police or HMRC or fraud prevention agencies to prevent fraudulent claims.
Company Interest, other organisations and individuals
We may need to use your information where:
It is necessary to identify you when you contact us
To verify the accuracy of the data that we hold about you
In order to exercise or protect our legal rights, users and systems
To protect against, identify and prevent fraud and other criminal activity, claims and other liabilities and for us to take steps to protect your information against loss or damage, theft or unauthorised access
Where you fail to pay what you owe us or return our property we may need to trace your whereabouts to recover the payment or reclaim the goods
With emergency services (if you make an emergency call) including your approximate location
If for any reason we need to transfer your personal information outside the EEA (European Economic Area) we will always obtain your consent first and make sure that it is protected in the same way as if it was being used in the EEA.
The personal information which we hold will be held securely in accordance with our internal security policy and the law. We will fully comply with your Rights under GDPR:
The right to be informed
The right of access
The right of rectification
The right to erasure
The right to restrict processing
The right to data portability
The right to object
Rights in relation to automated decision making and profiling
Access to Information about you
You have the right to request what personal information we hold about youand this is known as a ‘Data Subject Access Request’. This means that you can make a request under the Data Protection Act to any organisation processing your personal data. The Act calls these organisations ‘data controllers’.You can ask the organisation you think is holding, using or sharing the personal information you want, to supply you with copies of both paper and computer records and related information.
If any of the personal information we hold about you is inaccurate or out of date then you may ask us to correct it.
You have the right to request a copy of your personal information from us or to have that information passed to an organisation of your choice in a format that can be easily re-used.
Right to stop or limit our processing of your data
You have the right to object to us processing your personal information if you think we are not entitled to hold it any more or to have your information deleted if we are keeping it too long or have its processing restricted.
Where we rely on legitimate interests in the form of a contract you may object to us using it for these purposes. We may provide justification for us to use your data for this purpose but ultimately in accordance with your rights under data protection laws we will permanently delete your data if you so wish.
Please note that we may be required by law to retain certain information to fulfil our Company’s fiscal obligations.
How can you stop the use of your personal data for direct marketing?
We will not email you in the future unless you have given us your consent and we will give you the chance to refuse any marketing email from us or from another trader in the future.
If you have any questions or comments about privacy, of if you would like to exercise any of these rights then you should contact us.